Bringing fans closer than ever to the action
To help fans engage with golf on a new level, the TOUR decided to offer them never-before-seen perspectives of the game. The team looked to GoPro, and quickly saw the benefits of transmitting high quality live video content from literally anywhere on the course, without wires.
The team was attracted to the lightweight, portable GoPro HEROCast technology – powered by Vislink – with its ability to transmit live coverage of every possible golf angle direct to the fans.
Rick Anderson, Executive Vice President of Global Media explains, “We were excited to partner with GoPro to bring new and engaging perspectives to PGA TOUR fans. We were intrigued to ‘GoPro’ the game of golf, open up our sport to new audiences and give fans new ways to enjoy the game.”
To provide the audience with engaging content during play, high definition GoPro cameras combined with HEROCast transmitters – powered by Vislink – were deployed across the course and amongst the crowd. The HEROCasts transmitted live video content to Vislink receivers, with the footage then streamed live to PGA TOUR fans around the world.
The GoPro/Vislink collaboration made it possible to transmit PGA action from some of the most iconic locations in the game. This included streaming live from the world-famous, arena-like 16th hole at TCP Scottsdale’s Stadium Course, and positioning cameras to catch that special ‘hole-view’ shot as players executed their perfect putts.
For the first time, the audience was able to view the TOUR from the players’ perspectives. Player-worn cameras such as ‘hat cam’ and course cameras such as ‘rake cam’ captured the essence of the game and gave fans a sense of being part of the action. The TOUR even installed a beer vendor HEROCast that captured fans as they entered into the spirit of the day, as well as a HEROCast on a selfie stick, which was passed around the crowds and put live video content creation right into their hands.
The HEROCast system at the Waste Management Phoenix Open meant that fans could truly immerse themselves in the game; giving them unique access to the event and its athletes. Because of its success, the TOUR now plans to use this wireless technology across the whole golfing season, bringing a new perspective to every PGA TOUR event.