Company Overview

Vislink is a leading electronics hardware manufacturer and software developer specialized in providing cutting-edge technology solutions to a global roster of prominent clients in the live broadcasting, sports and law enforcement sectors. With a strong commitment to quality, innovation, and customer satisfaction, we have established ourselves as a key player in the industries we serve. We have recently completed multiple company acquisitions and we have the intellectual property and market strategy for accelerated growth over the next three years.

Vislink Vision:  Innovate to entertain the masses and make the world safer.
Vislink Mission:  Deliver high quality products and services to our clients while providing a return to our investors.
Vislink Values:

• Team – Business is a team sport; we work collaboratively and with integrity. We value and respect each other.
• Customer Focus – We are committed to responding proactively and enthusiastically to our customer needs.
• Accountability – We commit to doing what we say we are going to do.
• Resourcefulness – We always figure out a way to success.
• Speed – We move swiftly in everything we do.

ROLE & RESPONSIBILITIES
Relationships:

a) Reporting to: VP Marketing
b) Direct Reports: Nil

We are seeking a talented and experienced Marketing Manager to join our dynamic team. In this pivotal role, you will develop and implement marketing strategies alongside the Marketing leadership team that will enhance our brand’s global presence, engage target audiences, and drive our business objectives with a strong focus on lead generation. This position requires a strong blend of strategic thinking, creativity, and project management skills to effectively manage various marketing initiatives across multiple channels. The Marketing Manager will work closely with cross-functional teams to ensure seamless coordination and alignment with company objectives.

Key Responsibilities: (but not limited to)

• Strategic Planning: working alongside Marketing leadership team, develop and execute comprehensive marketing strategies in alignment with the company’s goals, including market analysis, segmentation, and targeting.
• Brand Management: enhance and maintain the brand’s image and reputation across all platforms, ensuring consistency in messaging and visual identity.
• Event Management: plan and execute all events such as trade shows, webinars, and conferences, to promote the brand and foster customer and prospect engagement.
• Manage the company’s VAR program to ensure reseller channels are engaged and proactive in selling our solutions.
• Content Creation: support the production of engaging and informative content for various channels, including websites, email campaigns and marketing collateral.
• Assist in maintaining a collateral library for all departments including product sheets, media kits, presentation slides, mock-ups, spec sheets, swag and more.
• Maintain a marketing calendar that incorporates overall marketing activities, including planned email, product, event, and other campaigns.
• Digital Marketing: leverage digital marketing tools and techniques, such as SEO, SEM, and ABM campaigns, to increase online presence and generate leads.
• Analytics and Reporting: monitor, analyze, and report on the performance of marketing campaigns and strategies, making data-driven decisions to optimize future efforts.

Qualifications:

• Bachelor’s degree in marketing, Communications, or related field.
• 5+ years proven experience in a marketing management role, with a track record of successful event execution.
• 5+ years proven experience in digital marketing.
• 3+ years’ experience in the live broadcasting industry.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• A highly professional, self-motivated person, who demonstrates high standards of ethical conduct.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Creative thinker with a passion for developing innovative marketing campaigns.
• An avid learner – our products are always evolving and so your knowledge must be too.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Graphic design skills such as Adobe Creative Suite (Photoshop/InDesign) to help with creating collateral such as brochures, flyers, newsletters, and images are a definite plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Team player with strong people skills and the ability to collaborate effectively with cross-functional teams.
• Valid Driver’s license
• Valid Passport for potential international travel