The sports broadcasting industry in 2024 continues to undergo transformations, albeit evolution rather than revolution. Technology which has now been available in at least trial form is being implemented across the industry, while broadcasters continue to respond to evolving viewer demands. Innovations in AI, 5G, and remote production have enabled a gradual transformation of the landscape, with increased efficiency, quality, and trust emerging as reasons for suppliers to begin deploying these solutions in greater numbers.
Here’s a look back at key trends and developments in the year just gone, and below, some ideas for what lies ahead in 2025.
The Rise of Remote Production and Private 5G Networks
The use of private 5G networks has gained momentum, particularly in live sports production. These networks, offering low-latency and high-bandwidth capabilities, have enabled broadcasters to produce content remotely while maintaining high-quality output. Cost-efficient and proven bonded cellular transmitters have been pivotal in bringing these capabilities to major live events, ensuring cost efficiency and improved viewer engagement for sports, entertainment and news broadcasting.
AI and Automation in Sports Broadcasting
Artificial Intelligence has revolutionized workflows by enabling real-time analytics, automated camera operations, and more personalized viewer experiences. From enhancing in-game commentary to optimizing production resources, AI is increasingly proving indispensable. As broadcasters continue to adopt these tools – and indeed as the tools continue to evolve – they can create more immersive, efficient production environments, developed to produce consistent, on-brand content.
Advances in Bonded Cellular Transmission
5G-powered solutions, using publicly available networks, have set new standards in flexibility and convenience in live sports production. The compact design and exceptional video quality now available in transmitters small enough to be carried by lightweight drones, or attached unobtrusively to sporting figures or production equipment , are ideal for capturing dynamic in-game moments. Added to this an always-available public network, or the convenience of using Wi-Fi through bespoke hotspots, give broadcasters unparalleled flexibility and reliability, allowing for real-time coverage in stadiums or remote environments.
Shift Toward Tier 2 Event Coverage
Leveraging 5G technology, broadcasters have closed the gap between top-tier and lower-tier sporting events, offering immersive viewing experiences to a wider audience. This democratization of high-quality production has been instrumental in bringing previously lesser-broadcast sports to a wider audience.
Broadcasters are looking for ways to drive efficiency without compromising on quality
Looking Ahead to 2025:
Mainstreaming of Private 5G Networks
The adoption of private 5G networks is expected to accelerate. Broadcasters will increasingly utilize these networks to streamline workflows, reduce costs, and improve coverage for live events, particularly in challenging environments like multi-venue sports or remote locations.
Increased Role of AI in Personalization
AI’s integration into sports broadcasting will deepen, particularly in creating hyper-personalized viewer experiences. Predictive analytics and real-time data overlays will allow fans to customize their viewing preferences, from camera angles to player stats.
Expansion of Cloud-Based Workflows
Cloud-based production will become even more prevalent, offering broadcasters scalable and flexible options for managing content. This shift will enable remote teams to collaborate seamlessly, reducing the need for on-site infrastructure and personnel.
Convergence of Streaming and Traditional Broadcasts
The growth of AVOD (Ad-supported Video on Demand) and FAST (Free Ad-Supported Streaming TV) channels will continue to blur the lines between traditional broadcasting and digital streaming. Broadcasters will focus on monetization strategies that cater to evolving viewer habits, ensuring content reaches audiences wherever they are. Solutions which enable increasingly bespoke products, for example supporting virtual reality feeds that allow the viewer to choose their preferred point of view, will become more widely demanded.
Sustainability in Production
As sustainability becomes an industry priority, reflected in contracted requirements for larger events, the industry will invest in greener technologies and practices. Remote production and reduced on-site requirements will play a significant role in minimizing the carbon footprint of live events. There will also be moves to re-use or re-purpose existing equipment to extend the working life of all technology.
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