The Challenge
VRT is the public broadcaster of the Flemish Community in Belgium. It is a media organization that serves all Flemish citizens, with a special focus on the diversity and uniqueness of the Flemish audience. VRT mainly presents high-quality and distinctive content in the areas of information, culture, education, entertainment, and sports. They were seeking innovative ways to augment their offerings and increase the interest of their audiences through compelling new content. This led them to explore the idea of introducing visual radio podcasts to their programming.
The Solution
Vislink’s vPilot solution offered VRT an innovative way to introduce a new visual radio element to their broadcasting. vPilot serves as a virtual director and cameraperson in one, monitoring all camera views in the VRT studio. Camera selection is driven by a combination of AI and audio processing, with camera sensors detecting the precise positioning of people onscreen. vPilot’s AI engine drives the optimum camera and shot selection. VRT adds its own customized video playback and graphics overlays which can be easily enacted by the presenter on screen. vPilot goes beyond being a cost-saving solution for VRT; it also integrates its advanced AI to automate content production. This eliminates the need for traditional camera operators or onsite directors, making it an ideal choice for VRT to transition their podcasts and radio applications toward video-enriched content.
The Result
Vislink’s vPilot has helped revolutionized the content creation process for VRT by seamlessly integrating the power of audio with compelling visual elements, creating narratives that deeply resonate with their audiences—all without the high costs associated with a full production crew. Leveraging AI-driven precision, dynamic shot-switching capabilities and intuitive vPanel, vPilot has enabled VRT creators to produce a new class of engaging content types around the concept of visual radio podcasts that has increased interest and engagement for its programming in its markets.
